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Introduction to sushi's cultural strategy

BY Iris Wheatley 2020-08-01

   sushi is packed lightly around the world, occupying a place very lightly and conveniently. This is similar to the war of aggression in World War II. In the world’s forest of food, only the cost of Chinese food is the highest in the eastern diet, especially the decent meal. Not only the technical accumulation requirements are deep, the platoon is large, the materials are wide, the processing is fine, but also the inventory cost, personnel cost and R&D cost Are very high.

  So, do traditional Chinese food abroad It''s all very hard work, but to meet the needs of foreigners, make a change and stand firm. In the battle of international catering and food, a single national diet such as Japanese food and even Korean food is popular and easy to handle. Their chef training is simple, there is little research and development that is as frequent as Chinese food, and a complicated four-season menu. On this battlefield, they really use "Xiaomi plus a rifle, lightly put into battle!"

   In today’s world, In addition to the big players such as McDonald''s, KFC, and Pizza Hut, all kinds of fast food gatherings are in the lead. Chinese fast food can be said to be slightly inferior, although there are many forms, such as buns ignored by dogs, wontons in chaos, old Dumplings by the side, ramen noodles from Malan, patties from the hometown, etc. can indeed be said to have many varieties. But I don’t know if you found it. All Chinese and foreign fast foods use carbohydrate rice and rice as the main ingredients. Among them, there are common characteristics that can be processed quickly.

  But our basic time for making fast food is a little longer, and we can’t sell it at a high price. Japanese sushi is different. They all use semi-finished ingredients. When they come to the hotel, they can fill all the dishes except two rolls and three rolls, and there is a lot of profit. Especially in the fast-food majors such as McDonald''s and KFC and domestic fast-food scandals, cancerous french fries oil, the legendary six-winged chicken, dumplings in dumplings and dumplings in fried dumplings White flour, noodles with boron ash, etc. continue to infest our bottom line. During this period, sushi was able to take care of itself and earn a lot of people''s money safely. It must be said that it has a certain relationship with strict raw material control and the accumulation of reputation.

   Sushi, it sells more than the national diet of Yingzhou Island, just like imported products such as Japanese dramas and cartoons, sushi is not only Japanese food, but also the epitome of Dongying culture, making you tatami Eating the simplest diet, but unknowingly ignoring the underlying cultural strategy.

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